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Case Study: How AI Creates Real Value for Ecommerce Brands
In this session, filmed at Kodif’s San Francisco office, Mike shares practical insights from working with ecommerce leaders like Liquid I.V. and Dollar Shave Club, showing how AI can improve efficiency, resolution quality, and customer trust when applied strategically.
Duration: 10:24
Instructor
Mike Zayonc
View ProfileModule 8: AI, Automation, and the Human Touch
Learn how to combine AI and human support to build a smarter CX model that automates routine interactions while empowering agents to handle the high-impact moments that drive customer loyalty.
7 lessons • 55 min
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7:12
1. The Strategic Role of AI in CX
6:57
2. Designing Human-Centered Automation
6:30
3. Training & Empowering Humans in the Age of AI
8:24
4. Tech Stack Strategy: Choosing the Right Tools Without the Bloat
5:20
5. Scaling Support Without Losing the Human Touch
11:12
Bonus: Measuring AI’s True Impact on Customer Experience
10:24