Module 2: Customer Journey Mapping That Drives Action

Name: Module 2: Customer Journey Mapping That Drives Action
Availability: InStock

Learn how to transform journey mapping from a creative exercise into a high-impact operational strategy.

25m

4 lessons

About This Course

It’s time to move beyond the whiteboard. In this module, Cate Marques, CXO at Terra Kaffe, transforms journey mapping from a creative exercise into a high-impact operational strategy. You’ll learn how to stop "decorating" and start "doing", by building maps that align cross-functional teams, surface hidden friction, and drive real business outcomes. Discover how to transition from process-focused workflows to empathy-driven journeys that turn customer insights into a scalable engine for growth.

What You'll Learn

Practical frameworks you can apply immediately
Real-world strategies from industry experts
Step-by-step guidance with examples

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Module 1: The New CX Economy

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Module 3: Voice of the Customer (VoC) Programs That Work

4 lessons

Module 2: Customer Journey Mapping That Drives Action

About This Course

What You'll Learn

Be the first to review

Module 1: The New CX Economy

Module 3: Voice of the Customer (VoC) Programs That Work

Co-produced by Horatio.

Course Content

1. Intro to Journey Mapping

2. Tools and Frameworks That Work

3. Using Data to Influence Cross-Functional Teams

4. Operationalizing Journey Maps for Real Change

Module 2: Customer Journey Mapping That Drives Action

About This Course

What You'll Learn

Be the first to review

Related Courses

Module 1: The New CX Economy

Module 3: Voice of the Customer (VoC) Programs That Work

Co-produced by Horatio.

Course Content

1. Intro to Journey Mapping

2. Tools and Frameworks That Work

3. Using Data to Influence Cross-Functional Teams

4. Operationalizing Journey Maps for Real Change